Revolutionising Websites for Cafés, Restaurants, and Bars Across Europe

In today's digital-first world, a strong online presence is no longer a luxury for cafés, restaurants, and bars -- it is a necessity. Customers expect to find up-to-date information about venues online, from opening hours to menus, events, and contact details. Yet, thousands of small and medium-sized businesses across Europe still lack a proper website, relying instead on outdated Facebook pages or incomplete listings on third-party platforms. This is where The Eye Newspapers (TEN) steps in with an innovative, all-in-one hosting and promotion tool designed specifically for the hospitality industry.  For an early preview, contact us here.

The new TEN Website Hosting and Promotion Tool offers cafés, restaurants, and bars an easy way to create, launch, and manage their own professional websites -- without needing technical skills or expensive web development contracts. For just 50 euros per month, venues receive a fully functioning website, hosting on high-quality dedicated servers, and powerful promotional opportunities through TEN's trusted network of news portals.

Why Cafés, Restaurants, and Bars Need This

According to industry data, there are between 1.5 and 2 million cafés, restaurants, and bars operating across the European Union. Many of these businesses are small, independent venues that focus on providing excellent food, drink, and service -- not on building websites. While some larger chains invest in digital marketing, the vast majority of local venues either have no website at all, or have sites that are outdated, slow, or not mobile-friendly. In a competitive environment where customers use their phones to decide where to eat, drink, and socialise, this is a major disadvantage.

Moreover, many of these businesses rely heavily on international visitors and expatriates, especially in popular tourist destinations such as Germany, Spain, France, and Italy. Reaching this audience requires more than just a Facebook page. Tourists and foreign residents often search in English, and many do not speak the local language. A modern, multilingual website combined with visibility on trusted platforms like TEN's news portals gives venues a serious competitive edge.

How the TEN Tool Works

The TEN Website Hosting and Promotion Tool has been designed to be intuitive and fast. Once a venue signs up, they can either register a new domain name through the platform or connect their existing domain. They are then guided through a simple, drag-and-drop website builder, where they can choose the layout, select colour themes that match their branding, and add modules such as image carousels, menus, contact forms, and event listings.

Venues can enter their legal information (such as Impressum text required in Germany), company address, and notification email addresses. With a single click, the entire website is generated -- complete with a secure backend that allows them to log in and manage the modules they've chosen. Updating opening hours, uploading new images, or adding events becomes a matter of minutes rather than days.

Once the user has selected what they want, the site goes live. The hosting is included in the monthly fee of 50 euros, and the sites are hosted on dedicated servers, each serving a limited number of clients (around 20 websites per server). This ensures excellent performance and avoids the overcrowded, slow hosting that is common with cheaper shared hosting providers.

Promotion Through TEN's News Network

One of the unique advantages of this platform is its integration with The Eye Newspapers' network of online news portals. TEN operates trusted, well-established news sites across multiple European countries, including Germany, Spain, and beyond. Venues that use the TEN hosting tool are listed for free on TEN's event and venue pages, reaching a large audience of international readers, expatriates, and tourists who are actively looking for places to eat and drink.

In addition, venues can choose to promote their events or special offers through affordable articles on TEN sites, gaining visibility in front of highly engaged audiences. Because TEN sites are news portals, they carry a level of credibility and trust that traditional event listing sites do not. This combination of hosting and integrated promotion is unmatched by other website builders.

How TEN Compares to Other Website Builders

Popular website builders offer website creation tools, but they do not provide industry-specialised integrated event promotion or visibility to targeted international audiences. They also often charge additional fees for hosting, email, and premium features. With TEN, everything is bundled into one flat monthly fee. There are no upfront development costs, and venues can go from zero to a live, professional website in a matter of minutes.

Moreover, TEN's drag-and-drop builder is designed specifically for cafés, restaurants, and bars. Instead of forcing venues to adapt generic templates, the tool provides modules that make sense for the industry: daily specials, menus, galleries, booking forms, and event listings. All this is wrapped in a streamlined workflow that even non-technical staff can handle.

Market Potential and Reach

The TEN Website Hosting and Promotion Tool is a game-changer for the European hospitality industry. By combining affordable hosting, simple website creation, and powerful promotion through trusted news portals, it gives cafés, restaurants, and bars the digital presence they need to thrive in a competitive market. Venues can set up their site quickly, manage it easily, and reach both locals and international visitors without expensive agencies or complicated tools.

For just 50 euros per month, they get hosting on dedicated servers, full website functionality, and a promotional boost through TEN's network. This new service will be rolled out in October, so stay connected to learn more or request an early-adopter trial.